Divi Black Friday 2026: lifetime price today and last year’s 25% off
Today’s Divi yearly and lifetime prices, last year’s official deal, and which to buy.
Quick verdict: wait if you want lifetime. In 2025 Divi Lifetime fell from $249 to $187 and yearly from $89 to $67, a discount Elegant Themes said you keep for life.
Divi price today (before Black Friday)
Use this as the baseline: when the sale opens, we show the new price next to these.
| Plan | Today | Black Friday 2025 | Sites | Billing | Best for |
|---|---|---|---|---|---|
| Divi yearly | $89/yr | $67/yr | Unlimited | Yearly | Site owners |
| Divi Lifetime | $249 once | $187 once | Unlimited | One payment | Freelancers building for years |
| Divi Pro yearly | $277/yr | $176/yr | Unlimited | Yearly | Agencies using Divi AI and Cloud |
| Lifetime + Pro | $297, then $212/yr | $197, then $130/yr | Unlimited | Once, plus Pro yearly | Long-term agencies |
Prices from elegantthemes.com/join on 17 Oct 2026 in US dollars. 2025 prices from Elegant Themes’ archived Black Friday 2025 page.
What the 2025 Divi Black Friday sale looked like
Shown until the 2026 sale opens, so you know what to expect.
- Discount: 25% off Divi yearly and Lifetime; Divi Pro yearly for $176; Lifetime + Pro for $197, then $130 a year.
- Locked in: Elegant Themes said the discount was locked in for life, not just the first year.
- Dates: Started 25 November 2025 at 7 AM PT and ran through Cyber Monday.
Divi yearly or lifetime: which should you buy?
Buy yearly if
- You are trying Divi for one project
- You may switch builders within two years
- You want the lowest upfront cost
Buy lifetime if
- You build client sites and will use Divi for 3+ years
- You want unlimited sites with no renewals
- You can buy in the sale: $187 in 2025
What Indian buyers should know
- Priced in US dollars. Expect 18% GST and your card’s forex fee.
- 30-day money-back guarantee. Elegant Themes lets you try Divi risk-free for 30 days.
- Unlimited sites on every plan. Good value for Indian freelancers with many small client sites.
How to get the best Divi Black Friday price
More on Divi: All WordPress Black Friday deals or Black Friday 2026 hub.
Decide yearly or lifetime
Lifetime pays off after about 3 years at the yearly price.
Join the sale alert
We email you when the 2026 sale opens.
Buy on sale day
2025’s prices were locked in for life.
Existing member? Check upgrades
In 2025 members could upgrade to lifetime at a discount.
Get the deal the minute it goes live
One email when each big sale opens, one on Black Friday morning, one on Cyber Monday.
3 to 5 emails between now and 1 Dec. Unsubscribe in one click.
Divi Black Friday FAQ
When is the Divi Black Friday 2026 sale?
Not announced yet. In 2025 it started on 25 November and ran through Cyber Monday.
What was the Divi Black Friday 2025 deal?
25% off Divi yearly ($67) and Divi Lifetime ($187), Divi Pro yearly for $176, and Lifetime + Pro for $197 then $130 a year, per Elegant Themes.
How much is Divi lifetime?
$249 as a one-time payment today, for unlimited sites, per Elegant Themes’ pricing page.
Is the Divi Black Friday discount only for the first year?
In 2025 Elegant Themes said the discount was locked in for life.
Is there a Divi coupon code?
No code was needed in 2025; sale prices applied automatically.
Can I get a refund on Divi?
Yes, Elegant Themes offers a 30-day money-back guarantee.
About this page
Pritam Sonone
Founder of Digital Pritam. WordPress developer and designer, WordCamp Kolhapur 2025 speaker. Builds WordPress sites for clients.
How we checked
- Today’s prices read on Divi’s official pricing page on 17 Oct 2026
- 2025 prices from Divi’s own pages or archived copies of them
- Figures we could not confirm on the vendor’s site are labelled reported
Sources: Divi pricing
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