Astra Black Friday 2026: Astra Pro price today and last year’s deal
Today’s Astra Pro and toolkit prices, last year’s official deal, and free vs Pro.
Quick verdict: wait if you want lifetime. In 2025 Astra Pro lifetime fell from $349 to $299 and Business Toolkit lifetime by 40%. Renewals on yearly plans go back to full price.
Astra Pro price today (before Black Friday)
Use this as the baseline: when the sale opens, we show the new price next to these.
| Plan | Today | Renews at | Sites | Lifetime today | Best for |
|---|---|---|---|---|---|
| Astra Pro addon | $69/yr | $69/yr | 3 | $249 | Theme features only |
| Astra Pro + AI | $99/yr | $149/yr | 3 | $279 | Solo builders |
| Essential Toolkit + AI | $199/yr | $299/yr | 10 | $549 | Freelancers |
| Business Toolkit + AI | $279/yr | $429/yr | 1,000 | $799 | Agencies |
Prices from wpastra.com/pricing on 17 Oct 2026 in US dollars; first-year prices shown, renewals as listed by Astra. 2025 prices from Astra’s archived pricing page (30 Nov 2025).
What the 2025 Astra Black Friday sale looked like
Shown until the 2026 sale opens, so you know what to expect.
- Discount: Up to 40% off, per Astra’s pricing page: Astra Pro $59/yr (from $69) or $299 lifetime (from $349); Business Toolkit lifetime $659 (from $1,099).
- First year only: The page said all renewals are at full price.
- Note: Astra has renamed its plans since 2025 (now ‘+ AI’), so not every price compares one to one.
Astra free vs Pro: do you need Pro?
Free Astra is enough if
- You run a simple blog or brochure site
- You use the free starter templates
- You do not need custom headers or layouts
Get Astra Pro if
- You want the header and footer builder and custom layouts
- You need WooCommerce and blog layout controls
- You build client sites
What Indian buyers should know
- Made in India. Brainstorm Force, the team behind Astra, is based in Pune.
- Priced in US dollars. Expect 18% GST and your card’s forex fee.
- Refunds within 14 days. Shorter than most: test it in the first two weeks.
How to get the best Astra Black Friday price
More on Astra: All WordPress Black Friday deals or Black Friday 2026 hub.
Try free Astra first
Most blogs start fine on the free theme.
Pick by site count
Pro addon or Pro + AI for 3 sites, Essential for 10, Business for 1,000.
Consider lifetime on sale day
2025 took $50 off Astra Pro lifetime.
Use the 14-day refund window
Test everything in the first two weeks.
Get the deal the minute it goes live
One email when each big sale opens, one on Black Friday morning, one on Cyber Monday.
3 to 5 emails between now and 1 Dec. Unsubscribe in one click.
Astra Black Friday FAQ
When is the Astra Black Friday 2026 sale?
Not announced yet. Astra did not publish 2025 dates; we update this page when the 2026 sale opens.
What was the Astra Black Friday 2025 deal?
Up to 40% off: Astra Pro $59 a year or $299 lifetime, and Business Toolkit lifetime $659 instead of $1,099, per Astra’s pricing page.
How much is Astra Pro?
The Astra Pro addon is $69 a year or $249 lifetime for 3 sites. Astra Pro + AI is $99 for the first year, then $149.
Is there an Astra Pro lifetime licence?
Yes: $249 one-time for the Astra Pro addon on 3 sites, per Astra’s pricing page today.
Is Astra an Indian company?
Yes. Astra is made by Brainstorm Force, based in Pune, India.
Can I get a refund on Astra Pro?
Yes, within 14 days, per Astra’s money-back guarantee.
About this page
Pritam Sonone
Founder of Digital Pritam. WordPress developer and designer, WordCamp Kolhapur 2025 speaker. Builds WordPress sites for clients.
How we checked
- Today’s prices read on Astra’s official pricing page on 17 Oct 2026
- 2025 prices from Astra’s own pages or archived copies of them
- Figures we could not confirm on the vendor’s site are labelled reported
Sources: Astra pricing
Related guides
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